Heri Pratikto2


Agus Hermawan4

1.) Fakultas Ekonomi, Universitas Negeri Malang (email:
2.) Fakultas Ekonomi, Universitas Negeri Malang (email:
3.) Fakultas Ekonomi, Universitas Negeri Malang (email:
4.) Fakultas Ekonomi, Universitas Negeri Malang (email:


Personal and social values that form attitudes and behavior of entrepreneurs’ creative industries based on local wisdom is the source of knowledge that is dynamically growing. Behavior-based creative industry entrepreneur’s local wisdom can be an inspiration for the development of teaching entrepreneurship models. This study aims to
identify the values of local wisdom, the process of internalizing the values and behavior of entrepreneurs, who subsequently discovered entrepreneurial learning model based on local wisdom. Conceptual model approach is examined through a narrative -based data collection depth interviews, and non- participatory observation as well as theme analysis of research methodologies premised. To check the validation of the data, triangulation is employed, i.e. employers with three creative industry entrepreneurs, who are the key informants, chairman of the employers’ associations , and regulators from local government institutions (DISPERINDAG). The findings of the study managed to reconstruct a new perspective of teaching entrepreneurial creative industry model, whereas social factors and entrepreneurial personality has been identified to be similar in forming themselves into a successful entrepreneurs. Besides, environmental changes determine the way they act in managing both the business management entrepreneurship and intrapreneurship managerial behavior. Religious values and local culture is internalized through spoken language as well as exemplary behavior of the pioneers of creative industries that strengthen the local economy. Implications of the research findings are useful for preparing entrepreneurship learning model and the basis for the preparation of entrepreneurship module guide for those who concern about the development of SMEs.
Key words: Learning model, Entrepreneurship, local knowledge, strengthening economic

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